Zoe Harris, group marketing director at Trinity Mirror Group, said the newspaper has “had enough of people questioning our intelligence” and has decided to take a unique and “reactive” approach to defending itself.
The ad campaign will roll-out during ITV’s XFactor this Saturday and will see the Daily Mirror editorial team read aloud insulting tweets, similar to the ‘mean tweet’ segments on the Jimmy Kimmel Live show, which has celebrities read aloud insulting tweets directed at them from the public.
Trinity Mirror hopes the provocative social campaign will prove popular given how successful the idea has become thanks to Jimmy Kimmel, while Read full story ›
Source: The Drum
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