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Trinity Mirror’s New Day newspaper vies for ‘Facebook news-feed’ style but won’t get a site

on Feb 22, 2016 | 0 comments

By Seb Joseph

Trinity Mirror’s New Day is being pitched as a “newspaper for the digital age” that will forego a site in favour of posting content directly to social as it looks to adopt a “news-feed” approach to curation, writes Seb Joseph and Jessica Goodfellow.

Like everything about the launch of a newspaper at a time when people consume so much news online, New Day’s digital strategy goes against the grain. However, chief revenue officer James Wildman asserts that the lack of a site and the decision to replicate the way people access content from their social media feeds in print, is Read full story ›

Source: The Drum