By rosie quirke

In the industry that still sometimes insists ‘there’s no such thing as bad publicity’, there are still some accolades no-one really wants.

That’s why I was dispirited to see in Ipsos Mori‘s latest Veracity Index that advertising executives – the career I chose for myself upon graduating two years ago – are once again the least trusted profession in the UK.

Out of 1,873 UK adults, only 13% said they trusted ad execs. So, lately I’ve had to ask myself two questions. Or perhaps it’s just one question seen from two different angles:

Why is trust in what we do so Read full story ›

Source: The Drum