By Shawn Lim

Turner International has launched a new digital advertising unit called ‘T1′ to connect global advertisers based outside of the United States with its audiences.

Led by Rani Raad, president of CNN International Commercial (CNNIC), T1 will combine Turner’s international digital advertising capabilities into a single division and complement advertising sales, as well as CNNIC’s operations across Latin America, EMEA and APAC.

Turner is keen for T1 to offer brands a suite of creative and data-driven advertising solutions, pre-roll and display inventory across its digital portfolio, and increase monetisation opportunities around digital properties.

“T1 is the embodiment of the ‘One Turner’ philosophy Read full story ›

Source: The Drum