According to data from the Advertising Association and Warc, total TV advertising spend for the UK was up 10.8% to exceed £1bn for the first time in the third quarter. This was partly driven by the Rugby World Cup. Further growth of 6.2% has been forecast for 2016.
While there have been talks of online advertising drawing money away from more traditional outlets, Warc’s research analyst James McDonald says television in particular has shown “incredible resilience”.
He told Marketing Week: “The third quarter results demonstrated the unique platform TV can offer advertisers during live events, in this case the Rugby World Cup, Read full story ›
Source: Marketing Week
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