By The Drum

Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.

Football season is officially back and national TV ad revenue for opening week reflects that. Indeed, expenditures increased by 53% compared to the previous week due in large part to advertising during football. Overall spending on national TV reached $1.2bn, with $344m placed during NFL games.

Spend on new advertising saw even bigger Read full story ›

Source: The Drum