Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most in newly-launched creative on US national broadcast and cable TV.
Advertising spend on national TV took a hit the week of August 27, falling 19% compared to the week prior and topping out at $782m. Spend for new commercials also fell by 7% to $111m. The return of college football was the big money maker for networks this week, with overall ad Read full story ›
Source: The Drum
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