Bolstered by digitisation in India, TV commercials led the advertising revenue with a 44.2 % share in 2017 according to IHS Markit.
The report further predicts TV commercials to grow at a compound annual growth rate of 14.9 % between 2018 and 2021 as demand for TV content increases.
Meanwhile, an increase in smartphone distribution and internet penetration has bolstered the growth of subscription-based online video market in India.
According to IHS Markit, the number of subscribers will triple its size in 2017 to 18 million in 2021, while subscription revenue will quadruple to about $400m (29.7 billion rupees) by 2021.
Source: The Drum
Industry News
