Twitter and IBM have announced a new partnership which will see the firms combine their data collection capabilities to provide more insightful marketing information to businesses.
As a result of the deal, IBM will offer Twitter the use of its cloud-based tools including IBM Watson Analytics. Furthermore, the companies will collaborate on a set of apps to aid businesses in the marketing, finance and sales industries.
IBM will also have access to Twitter’s extensive data banks, allowing it to provide more substantial consultancy support to its clients.
Ginni Rometty, chairman, president and chief executive of IBM, said: “Twitter provides a powerful new lens Read full story ›
Source: The Drum
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