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Twitter downplays social element in App Store and repositions itself as a news app

on Apr 29, 2016 | 0 comments

By Rebecca Stewart

Twitter has altered its classification in Apple’s App Store, moving from the ‘social network’ category and into ‘news’.

The change means that it will now be competing with the likes of BBC News and the Wall Street Journal in the app download charts, rather than social giants like Facebook, Snapchat and Skype.

Twitter joins Reddit as the only other large social network in the category,
and the platform’s decision to take a more prominent place in the news division follows on from rival Facebook’s choice to shift its focus to video and conversational commerce in the form of chat bots. Read full story ›

Source: The Drum