The new video product (Video App Card) looks to help app producers promote their wares on the social network by giving viewers a preview of it in action. The social network believes this feature will help drive higher installation volumes among users on mobile.
Twitter research says that 82 per cent of its users engage with video on site – this figure surges to 90 per cent on mobile, the primary market for the app install ads.
Notably, the videos will feature a call to action, meaning users can be redirected to the install page in a single click.
Lorenzo Rossi, performance marketing Read full story ›
Source: The Drum
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