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Twitter is now sharing ad revenue with video creators

on Aug 30, 2016 | 0 comments

By Kyle O'Brien

Twitter has been making a push beyond 140 characters lately, and recently it has made a strong push to grab a bigger share of the video market. As such, according to a story on Recode, Twitter will be selling ads with creator videos and will share the ad revenue with those making the video content.

It’s a shot over the bow of the YouTube super tanker, intended to show that Twitter means business as it goes up against the video behemoth.

According to the story, its revenue sharing policy is more lucrative for the content providers than YouTube, offering 70 Read full story ›

Source: The Drum