Twitter received more than 28.4 million tweets during this year’s Super Bowl greatly trumping last year’s engagement of 24.9m tweets, according to the micro-blogging site.
As the Patriots defeated the Seahawks in a well-contested battle, viewers engaged with additional content on their second screens in record numbers.
The social network claimed the biggest conversation spike occurred when Malcolm Butler intercepted a pass by Russell Wilson one yard from the goal line with 20 seconds left to go, an incident boasting 395,000 tweets per minute.
RT @jasonrmcintyre: Briefly, 83 WAS open. Butler closed like a Read full story ›
Source: The Drum
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