Ride-hailing apps Uber and Lyft have identified a market each have failed to connect with – the elderly. As a result they are planning to bolster their appeal by rolling out convenient over-the-phone bookings.
Operating under the logic that for the less tech-savvy elderly, an app is not the most convenient port of call when booking transport, the firms have recently launched initiatives in the US where the seniors can phone an operator and book a ride as they would more traditional taxi services, according to the LA Times.
Last week in San Diego, Lyft partnered with elderly support service Read full story ›
Source: The Drum
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