By John McCarthy

Marks & Spencer is set to benefit from the most Christmas spend on the UK high street, according to research from Rakuten marketing.

A survey of 2,000 consumers across the UK found saw 28% of respondents claim, of the high street shops, they will spend the most money at M&S. No doubt supplemented by its engaging Mrs Claus marketing campaign, the brand topped John Lewis whose Buster the Boxer work cost an estimated £7m.

M&S was followed by Boots at 25%, John Lewis at 17% and Next at 10%.

Perhaps damning to the Read full story ›

Source: The Drum