UK consumers are beginning to doubt what they read from advertisers in editorial content but their faith in the ads they see on mobile devices and social networks is on the upturn, according to a study.
While editorial content remains one of the most trusted advertising channels, there are signs its effectiveness is wavering. The medium was knocked by the sharpest decline in trust in the UK, plummeting eight per cent to 54 per cent year-on-year between 23 February and 13 March, according to Nielsen’s latest biennial Global Survey of Trust in Advertising.
Of the 19 formats assessed, online triumphed over traditional Read full story ›
Source: The Drum
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