The UK government spent £70,000 on a Snapchat Filter campaign designed to highlight the dangers of drug driving.
Foregoing the messaging app’s popular ‘Rainbow Sick’ and ‘Face Swap’ filters, the Department for Transport used the platform for the latest iteration of it’s Think! public health initiative. The campaign cost was revealed by BuzzFeed News following a freedom of information request, which showed that the filters accounted for five per cent of the government’s total ad budget for the anti drug-driving project.
Running in March, the filter invited users to put themselves behind bars to show how easy it is for Read full story ›
Source: The Drum
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