By Laurie Fullerton

The influence of a social media photo inspires trust and engagement among consumers seven times more than traditional ads, a recent report suggests. With only six per cent of people surveyed in the UK (between the ages of 16 to 49) trusting traditional advertising, over three-quarters of those surveyed state they prefer looking at user-generated images (UGC). The recent findings suggest brands may have to re-think strategies when seeking trust and engagement among consumers.

The report released by Olapic today (30 November) details the results of more than 4,500 active social media users between ages 16 and Read full story ›

Source: The Drum