Business-to-business (B2B) companies need to research and understand buyer behavior on social media before executing a social content marketing plan, which can be done through social insights, a recent report suggest.
Startup advisor Jill Rowley explained in the report that mining social networks for signals is the backbone of understanding buyers. “Do the research to be relevant to your buyer and the entire buying committee. B2Bs should use social networks to find buyers,” she said. “Insights allow you to listen to your buyers so you can relate, connect and engage them.”
“Knowing that buyers are using Read full story ›
Source: The Drum
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