By John Glenday

The UK’s staid tea market is hotting up with the launch of a premium Pure Leaf brand by Unilever designed to lure consumers with the promise of ethically-sourced leaves that are traditionally picked, rolled, dried and crafted.

Backing its brand with a £2m marketing campaign Unilever will offer shoppers the chance to pick up both loose and bagged variants of the new brew which comes in a variety of flavours blended using a variety of herbs and fruit pieces.

Nisha Singadia, brand manager for Pure Leaf at Unilever UK commented: “We know that Britain is a nation of tea lovers Read full story ›

Source: The Drum