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Unilever’s CMO wants to bring clarity to its green credentials and raise others up too

on Apr 21, 2021 | 0 comments

By Rebecca Stewart

For Unilever’s chief digital and marketing officer Conny Braams there is a strong business case for addressing the climate crisis but, crucially, “it’s not a contest”. Today she speaks to The Drum about how Unilever’s marketing department is furthering its commitment to sustainability and why it wants to bring its many agencies – and other brands – along for the ride.

Unilever is a company that was making the business case for sustainability long before the likes of Allbirds or Beyond Meat even existed. The Dove and Knorr owner has seen that when its brands act for people and the planet, Read full story ›

Source: The Drum