Showheroes Group is acquiring Union Media, the London based joint venture between 5 leading EMEA video technology providers.

As a strategic partner for key European programmatic buying hubs, Union Media was founded in London in 2020, offering global advertisers the benefits of a single point of access for multimarket video campaigns, while ensuring their ads run on genuine, high quality regional and local market publishers. After a strong first year delivering brilliant results for leading global brands like Intel, Kellogg’s, Spotify, S. C. Johnson, Blizzard and Lavazza across more than 20 countries, it is now time for the entity to take Read full story ›

Source: The Drum