Twitter announced today (1 April) that it has rolled out First View to the UK and Europe, an ad offering that lets video promotions sit in prime positions on the feed, with Universal announced as the first brand to test the product.
First View will work with a Promoted Trend to provide advertisers with premium ad placements for video promotions, allowing them to buy ownership of the placements for a 24-hour period.
The aim is to offer brands with higher audience reach, increased viewability and an immersive way to reach Twitter users. To achieve this, First View allows advertisers to buy the Read full story ›
Source: The Drum
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