By Audrey Kemp

The global beverage brand taps world-class Hollywood talent, from Oscar winner Octavia Spencer to Transformers director Steven Caple Jr., to create two short films offering fresh portraits of Santa Claus himself.

For nearly a century, the Coca-Cola Company has employed brilliant marketing wielding the magic of the rosy-cheeked Ol’ Saint Nick, to weave Coke into the very fabric of Christmas.

Building on that rich history, the beverage giant has once again channeled the holiday spirit with a campaign that reimagines the jolly man in red in new ways. This past Friday, Coca-Cola unveiled ‘The Santa Stories,’ a festive anthology comprising two enchanting Read full story ›

Source: The Drum