Visa’s new World Cup campaign has seen Usain Bolt hang up his running shoes and slip into a pair of football boots to push its ‘Flow Faster’ message.
The campaign, developed by Saatchi & Saatchi London, is set to run globally from today (30 May), until the end of the tournament and promotes its online, contactless, and mobile payment services.
“We wanted to develop a new way to communicate our innovative products whilst using our Fifa World Cup sponsorship. Usain had already worked with Visa Europe and with his love of football it seemed a natural fit for him to Read full story ›
Source: The Drum
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