Hair care brand V05 beat Cadbury in the BRITs inevitable social buzz contest, according to data analysis by Mindshare.
The #VO5music hashtag received 5,332 Twitter mentions, beating Cadbury’s #FreeTheJoy which received 3,287 mentions.
During the BRITs VO5 published 12 exclusive videos of live footage using Twitter Amplify, the social media site’s video promotion tool, which was a first in the UK.
The videos included seven instant replays of live performances, and four videos of James Corden in conversation with different artists. The most re-tweeted video was of Corden in conversation with One Direction, which garnered 1,759 re-tweets.
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Source: The Drum
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