By Drum Network

Ifour creative agency has designed and illustrated the next installment of the Eat Them to Defeat Them campaign, the Eat Them to Defeat Them activity book Bursting with bonkers fun, the book has been created by Veg Power in partnership with ITV, Channel 4, Sky, Public Health England, Coop, Sainsbury’s and ASDA.

Launching as a physical book and digital download assets, there is also a supporting amplification campaign through social media channels and ITV, Channel 4 and Sky ad slots to maximise the reach to the target audience, UK kids. Physical books are being supplied to families by partners through retail, Read full story ›

Source: The Drum