The initiative from 7thingsmedia was aimed at matching tech start-ups to brands and saw emerging companies like Grabble and Viewsy pitch their ideas to a panel of experts including representatives from Facebook and digital entrepreneur Mark Pearson.
At the time of its launch, 7thingsmedia founder Chris Bishop, described it as ‘Dragons Den meets Mad Men’, and would give its clients “the opportunity to work alongside companies built to proliferate brand, data, distribution, innovation and technology.”
Brands involved included Charlotte Tilbury, James Villa Holidays,Grazia, Ultimo, Kurt Geiger and Konga.com.
The series of short films shows the pitching sessions and at the end of each, Read full story ›
Source: The Drum
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