Virgin America is selling one pair of specially made sneakers, designed to replicate the features offered in its first class flights, on eBay.
Helping users experience all Virgin first class has to offer “without ever leaving the ground” is the first class shooe, which comes with white Italian leather, mood lighting, Wi-Fi, a phone charger and a tiny screen.
One pair was created by agency Eleven. These will be placed for sale on eBay with the procreeds to go to Soles4Souls, a charity focused on distributing clothing and shoes to the poor.
Mike McKay, chief creative officer at Eleven, Read full story ›
Source: The Drum
Industry News