By Stephen Lepitak

Sir Richard Branson is an unmistakable figure as he cooly walks into the small meeting room within Virgin Group offices situated in the Battleship Building next to the Paddington Basin. He has had a long day of press engagements to talk about his company’s stunt – the launch of a dyslexic-only sperm bank which in reality was a prank being used to gain exposure for the recently launched Virgin Sport.

This is classic Branson, a man who has built the company with an underdog image, using himself and his many death defying and logic challenging endeavour over the years. Read full story ›

Source: The Drum