By John Glenday

Newly enlarged WPP agency VMLY&R has got back into the swing of things by spearheading a global digital campaign for drink brand Baileys, just weeks after confirming the merger of Y&R and VML.

The Irish cream liqueur has posted a reactive social post on Facebook and Instagram inspired by The Great British Bake Off by offering aspiring chefs’ a range of new recipes to counter their baking fails.

Reinforcing its image as an indulgent adult treat the Baileys brand is embracing a global baking bonanza with an estimated 36m baking searches expected Read full story ›

Source: The Drum