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Vogue makes Snapchat Discover debut in France

on Jun 30, 2017 | 0 comments

By Rebecca Stewart

Snapchat has announced a roster of new media partners on its Discover platform for publishers, including Vogue.

The fashion bible will publish special editions to Snapchat three times a week, posting content on Saturdays, Tuesdays and Thursdays.

The move marks the first time the magazine has inked a deal with Snapchat in Europe, having already signed up to Snapchat Discover in the US last year. Condé Nast International told Digiday that the magazine’s publishing team wouldn’t “operate in silo” – hinting that the push was part of the wider effort to centralise Vogue’s digital editorial Read full story ›

Source: The Drum