The campaign, titled “A New Beginning”, will kick off next week (8 May) with an online music video and track remaking Nina Simone’s “Feeling Good”, created in collaboration by Volvo, Avicii and Universal Music.
Alain Visser, senior vice president of sales, marketing and customer service at Volvo Car Group, told Marketing Week that the campaign marks a “new generation” of Volvo which will see it launch the a new line of products including the Volvo XC90, a premium model aimed at competing with the likes of BMW and Mercedes Benz, set to launch alongside the campaign.
It will also renew all of Read full story ›
Source: Marketing Week
Industry News