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"Voters will remember and judge you forever on how you behaved" - Former Scottish Independence Referendum marketing rivals discuss the similarities with 'Brexit'

on Feb 23, 2016 | 0 comments

By Stephen Lepitak

With the ‘Brexit’ campaign gearing up and divides being drawn over the forthcoming UK referendum on whether Britain should remain within the European Union, many can already see parallel’s with Scotland’s independence referendum campaign in 2014.

The Drum spoke to two colleagues at Home Agency who during the Scottish referendum, like many within the Conservative party are now, were opponents; it’s managing director Giles Moffatt who worked on the Better Together’s marketing and Ian Dommett, now business director at Home who led the marketing for the Yes vote.

During the conversation the pair discussed what they expected to see from Read full story ›

Source: The Drum