By Michael Feeley

The vast majority of mobile ad spend is still focused on direct response. With MWC16 taking place in Barcelona right now, we asked members of The Drum Network what they think needs to change before mobile is considered a more serious proposition for brand advertisers.

Jon Williams, strategy director, RedPill

There is no reason to think that the growth of mobile won’t do anything other than continue to accelerate. In light of recent year on year ad spend and projection figures, mobile actually appears to be in pretty good shape. Brands Read full story ›

Source: The Drum