McDonald’s Sweden has embraced the growing use of cheap virtual reality solutions by transforming Happy Meal boxes into VR headsets.
The initiative, dubbed Happy Goggles, will see users capable of playing a 360-degree VR skiing game called ‘Slope Stars’ using the box in tandem with their mobile handset.
The packaging enables children – and adults who indulge in the occasional Happy Meal – to experience the fully immersive title which is sponsored by Swedish National Ski Team.
Jeff Jackett, marketing director at McDonald’s Sweden: “The Happy Meal is one of our most loved menus and therefore an appropriate platform for reaching out to Read full story ›
Source: The Drum
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