The 2018 Fifa World Cup was a “game-changing” moment for football in China, according to Hengming Yang, chief executive officer of Wanda Sports, one of the event’s main sponsors.
Wanda was the first Chinese brand to partner with Fifa, alongside Adidas, McDonalds, Hyundai and Qatar Airlines, for the 2018 event, which wrapped up on Sunday night with France defeating Croatia in the final.
The Chinese entertainment, sports and property giant was part of a significant Chinese presence at this year’s event which attracted 100,000 Chinese tourists to Russia, record viewing figures and record Chinese sponsors including Wanda, smartphone giant Vivo, Read full story ›
Source: The Drum
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