By Junjie Wei

Thinking about your brand’s audio signature is hardly new – but more marketers are waking up to the power of sonic branding. For The Drum’s Audio Deep Dive, Junjie Wei of agency True Digital looks at the masters of the sonic craft and what brands can do now to get ahead of the sonic branding wave.

Marketers underestimate the power of sound. According to research by Ipsos, fewer than one in 10 brand assets use audio cues despite the fact that they are, on average, almost three times more effective than visual cues. Meanwhile, most Read full story ›

Source: The Drum