By John McCarthy

Waterstones has renewed its partnership with digital marketing agency Epiphany which will see it manage the firm’s online presence.

With the agreement, Epiphany, which was acquired by Jaywing in March for £18m, will be responsible for running the book dispenser’s integrated search engine optimisation, pay-per-click and programmatic advertising strategies.

Emma Grinter, senior online marketing manager at Waterstones, said: “We’ve been working with Epiphany since 2011. Online channels are a vital part of our business and I’m pleased that Epiphany is able to integrate our SEO strategy with programmatic advertising and display, building on our successful relationship in search.”

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Source: The Drum