Diageo has built a framework that will help its global teams have more awareness around the decisions it makes creatively that passively, or actively, put gender stereotypes in ads.
The decision to put the thinking into the framework came from the fact that change needs to be scalable on a global level. One of the champions of this framework is Julie Bramham, chief marketing officer of Diageo in India, who tells The Drum that a framework is needed to start to cut through unconscious bias.
“The point of the framework to stop gender Read full story ›
Source: The Drum
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