By Shawn Lim

CNBC International is seeing positive results from its decision to make millennials a big part of its focus on reaching new audiences, seeking to target aspirational consumers rather than just focusing on its traditional audience of inspirational consumers.

The media giant claims to have drawn 50 million unique visitors to its personal finance platform CNBC Make It, in Asia Pacific, Europe, Middle East and Africa. For its documentary-style video series, CNBC Reports and explainer series CNBC Explains, it claims to have drawn more than 100m viewers.

Cristy Garratt, the head of social media and digital video at CNBC explains to Read full story ›

Source: The Drum