Agencies need to do fewer things better for clients when it comes to mobile, according to Jem Lloyd-Williams, executive director for innovation at Vizeum.
“There’s a huge appetite for new creativity and that’s absolutely right. But the reality is we’re doing lots of things really badly. And I think sacrificing in overcommitting to something and getting that absolutely right is probably what anyone with strategy in their title should be concentrating on right now,” he said.
His comments came in a roundtable which took place on The Drum’s double decker bus during Advertising Week Europe, sponsored by Phunware Advertising. He was joined Read full story ›
Source: The Drum
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