As media and lifestyle brand Roots of Fight prepares for its European launch, co-founder Jesse Katz discusses the unconventional journey which saw him win the backing of sporting icons and turn a passion project into a global business.
“One of the things that sparked this was Floyd Mayweather,” says Katz as he discusses the impetus for Roots of Fight, the sports brand he co-founded four years ago and has since gone on to achieve the kind of veneration that would make even the likes of Nike and Under Armour look on with envy.
The brash self-congratulatory nature of Mayweather couldn’t be further Read full story ›
Source: The Drum
Industry News
