Buying and selling are in the midst of the biggest transformation since the industrial revolution: this year alone, Sears has closed 43 stores, JCPenney has closed 138, and Macy’s has closed 68.
Why the sudden disruption? Buyers are in the middle of a generational shift: millennials are replacing boomers as a dominant buying block, retail is transitioning from physical locations to digital experiences, and business models are changing from transactional to subscription services.
And from these changes, B2B marketers can learn key lessons so their companies can stay the course in today’s tumultuous business landscape.
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Source: The Drum
Industry News