By Shawn Lim

Amid a gloomy economic outlook, e-commerce has been the bright spark for the retail sector. The Drum looks at how the new reality will provoke businesses to pay closer attention the consumer experience and to trends such as gifting.

One of the biggest trends in 2020 was the massive jump in the number of wedding and newborn baby gifts purchased.

Singapore-based e-commerce gifting platform Giftano saw a 500% increase in the number of wedding gifts purchased from local buyers during Singapore’s lockdown, officially known as the ‘circuit breaker’, and subsequent reopening.

Due to the restrictions of gatherings for big milestone events like weddings, Read full story ›

Source: The Drum