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What does Facebook’s live video roll out really mean for marketers?

on Jan 29, 2016 | 0 comments

By Jerry Daykin

Live content seems to be an increasing focus for Facebook but whether that’s a direct challenge to Twitter, and a long-term opportunity for advertisers, remains to be seen.

Facebook confirmed this week that its live video product would be rolling out to all US users, an announcement which comes just days after it launched ‘Sports Stadium‘, an unfiltered feed designed to allow real-time reaction and commentary around key sporting events.

Live video offers similar functionality to the likes of Periscope and Meerkat in that a user can literally share a video feed live from their phones, either of what they Read full story ›

Source: The Drum