By Chris Sutcliffe

During The Drum’s Audio Deep Dive, we’ll be exploring everything from podcasts to radio to social audio. But is there a danger in marketers thinking of audio as a single entity? How important is it to consider what the different formats mean to their listeners?

Don’t call it a comeback. Audio has never gone away as a priority for advertisers. Brands recognize the benefits of an effective piece of audio branding and the rise of new audio formats such as podcasts has only made the oldest form of communication more important. The amount of money spent by Read full story ›

Source: The Drum