We often ask ourselves what constitutes marketing’s panacea; its solution to all, something that makes your customers feel unique. Something that offers personalised experiences while delivering more bang for your buck in advertising campaigns; something that leads to new and unique products based on the data collected and then gives those products brand-strengthening authenticity.
Well, there is no magic panacea of course – but there is connected packaging.
Modern connected packaging will give consumers a look through the door into your shop; a look inside the delivery vans and the factory floor. Information such as where the product was made; where the Read full story ›
Source: The Drum
Industry News