Gamification can be used in playable ads as a way of combining your ad units with an interactive game or incorporating gaming elements in a non-gaming context. Providing an immersive, engaging and fun experience with your brand will help customers to remember your name and this is the biggest advantage of a gamified campaign.
This marketing strategy can be used by any business, across any industry, and it is one of the most effective ways for brands to deliver their message in a creative way to their users. Brands can implement a variety of gamified elements in their marketing strategies such Read full story ›
Source: The Drum
Industry News