By Colin Jacobs

Last week, Immediate Future hosted a breakfast event for brands on relevancy at scale in social. Colin Jacobs discusses the findings.

Relevancy at scale are the three single most important words you’ll learn if you’re aiming to take social seriously.

Relevancy at scale is the most impactful and efficient manor to tackle social; the recipe comprises technology, data and smart minds. The resulting, affordable dish is flush with awareness, engagement and trackable conversion.

For years now, we’ve understood tools that listen, curate and publish content and subsequently measure its performance have a prime role to play within agencies and brands who are immersed Read full story ›

Source: The Drum